Tell Your Story

As a business owner and entrepreneur, it’s so important to be visible!

You need to let people know who you are and what you do.

But, before you do that you need to make sure that you’re clear on those things too.

What Makes You Unique?

In my last blog I talked about reconnecting with why you do what you do.

It can be easy to lose sight of why you started out and become clear on ‘your story’.

People buy from people, so your unique story, why you do what you do and how you can help is a huge part of your business.

If you’re struggling to get a clear

  • Why did you start?
  • What do you want to achieve?
  • How can you help?
  • How do your clients benefit?
  • What’s your passion?

I’ve recently been reading Building A Story Brand by Donald Miller. It’s a great book that teaches you how to ‘Clarify Your Message So Customers Will Listen’.

He talks about a 7-step formula that is the secret weapon to grow your business. And it’s a brilliant way to tell your story and get your message out there.

You’ll recognise this formula as it’s the plot of almost every best-selling book you’ve ever read and almost every movie you’ve ever watched.

This is a great way for you to tell your story too.

  • Character – Your client avatar
  • Problem – The problem your clients experience
  • Guide – You and who you are
  • Plan – Your strategy to help them solve their problems
  • Call to action – Your product or service
  • Failure – The problems they’ll avoid by working with you
  • Success – The way they’ll feel and the results they’ll experience after working with you

When talking about your business always remember to focus on why you are uniquely you and how you can uniquely help your clients.

People want you to solve a problem, make them feel a certain way or help them to achieve something important to them.

Make sure your story tells them everything they need to know.

Keep In Touch

You can keep up to date with my daily news on Instagram and LinkedIn and check out my other thought pieces in my blog.

Leave a Reply